ADDIE - Design stage



The Design stage of ADDIE follows the Analysis stage. In this stage we develop a prototype for the course that we are going to deliver based on the insights we generated during the Analysis stage.

More specifically, this stage includes development of:
An instructional strategy – This is the core of the Design stage and informs what the learner needs to learn. An instructional strategy outlines what teaching and learning activities will be used and how they will be used, keeping the learner cohort in mind. The instructional strategy needs to ensure that learners are engaged and supported in the learning process and that the learner needs are taken into consideration. For example – Let’s say we are developing an instructional strategy to teach people from a non-English background on how to cook a dish. In this case we need to be mindful of the general English level of the cohort so our instructions should not be overly detailed. Secondly it needs to be realistic and relevant so that the cohort remains engaged. Thirdly, it should be ensured that the cohort has access to adequate support to ensure effective learning takes place. Fourthly, the learning should be followed by an appropriate assessment say – actually cooking the dish.

Learning support activities and assessments – The assessments are conceptualised in this stage. The assessments that are developed must cover all the relevant performance areas and should provide adequate context that replicates real world conditions as much as possible. They are followed by the learning support activities. The learning support activities are conceptualised and refined in this stage. These learning support activities are intended to provide practice to the learner before they take on the formal assessment. Conceptualisation of any additional learning resource development also takes place in this stage e.g. Interviews with industry professionals.

The course structure – The course structure refers to how the course will be presented and needs to be developed keeping the learner cohort in mind. For example – if the learner cohort consists of professionals then running a course with classes around Noon may not be a sound approach. Some other areas to consider may include availability of teachers, the geographic location of learners, course duration, number of assessment tasks, learner LLN skills, learner academic capability, availability of specialised software, availability of the Internet, types of learning resources available etc.
Basically anything and everything that can have an impact on course delivery.

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