ADDIE - Evaluation stage
The final stage of the ADDIE model is the Evaluation stage. This is the stage in
which we try to evaluate whether our course has met its objectives and to find
out if anything else needs to be done to improve the effectiveness of the
course. This evaluation is primarily concerned around the following areas:
1 Determining what the learners
liked or did not like about the course. This evaluation starts when the course
itself starts and keeps on going even after the course has ended. The main
input/feedback for this evaluation comes from learners. For example – if the
majority of learners have identified the same problem areas or if there is
learning content that the learners have not liked due to a number of reasons,
then this input/feedback is recorded to rethink
2 Did the course meet its
objectives i.e. did the course actually result in an improvement of the
learner’s skills and knowledge, did the course lead to greater productivity,
increased customer satisfaction etc.
So how do we go about getting that kind of
information?
Well, there are a number of ways depending
on type of training involved and organisational processes and culture. I will
briefly discuss a few methods. There might be methods other than the ones I
have discussed below.
To determine what the learners liked or did
not like the course or its contents, the following methods can be used:
- Learner Survey – Survey questions regarding all aspects of training such as availability of trainer, trainer knowledge and behaviour, ease of using the LMS (if applicable), communication regarding the course from admin and trainer, course difficulty, suitability of learning resources, cohort size, suitability of training medium (classroom based or online), multimedia used etc. are some the areas in which learners can provide feedback. Surveys are effective from a time and cost perspective as you can gather feedback from a number of learners at the same time, however learner responses can be constrained by the type of course aspect that they have been asked to comment on.
- One to one evaluation with learners – This type of evaluation is usually done over the phone and the learner is asked about their general feeling about the course. The main benefit of this approach over the survey is that the learner can greatly expand on certain things which may not always be possible with the survey.
- Group evaluation – Group evaluations are usually conducted to determine the learner perspective on the clarity and effectiveness of the course. Group members can outline issues and then other group members can build on these issues
The other evaluation (point 2 above) is
done among the course stakeholders such as course designers, developers and
department managers in conjunction with the learner feedback. In this
evaluation we take stock of the actual performance of the learner against the
stated objectives. Has the learner been able to do things in a better and more
efficient manner since doing the course? It is important to do this evaluation
because many learners can overestimate their understanding after going through
a course or in case of survey they may not take them seriously by viewing it as
an obligation and write a response that is not a true reflection of their
experience.
The evaluation stage is meant to identify
what worked, what did not work, what needs to be done now and how it needs to
be done. It is a very important stage that helps in identifying lessons learnt
and continuously improve our course design.
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